Open Source Marketing
Charlie asks: Where are all the open source marketers? Good question. My own marketing efforts for JSPWiki have more been in the line of "if it's good, the users will find it" -line, and it seems to work. I don't have the time and effort to start promoting JSPWiki as such, partly because I just don't have any inclination towards marketing, and partly because the more popular it is, the more I need to work on it. JSPWiki is not big enough so that I could quit my day job and work on it full-time (and still pay the bills), but it's no longer small enough to be managed a couple hours a week.
Maybe the reason for the lack of OSS marketing is that many OSS projects don't have the capacity to handle the additional workload? The big ones get their own marketing by simply being part of a bigger collective, e.g. the Jakarta Project. The smaller, independent ones use only word-of-mouth.
Then what could an OSS community do with marketing? Of course, the traditional channels are available: Firefox users bought a full-page ad in NYT. Buying an ad campaign in Google Adwords might be expensive, but someone could contribute by buying a search keyword for a few days. User groups and other peer support work usually well in a OSS environment.
In an OSS environment, your users are really your marketers: A happy user will install the software everywhere, a disgruntled user will search a new alternative. In a vast majority of OSS projects, nobody gets paid to be an evangelist. Therefore the enthusiastic promotion you get comes directly from people involved at some level - not from someone who is just renting his mouth to pay the bills. While OSS marketing may be less professional, it's certainly more honest than with commercial software.
(There may be something interesting brewing with respect to JSPWiki marketing. Stay tuned.)
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|"Main_blogentry_300805_1" last changed on 30-Aug-2005 16:48:40 EEST by JanneJalkanen.|