Feature Frenzy in Japan
This interesting article lists the top features that the Japanese cell phone users want then they're upgrading. Highly interesting:
Q2: When upgrading your mobile phone, the existence of which features are important? (Sample size=1,000, multiple answer) 1. Memory card 29.4% 2. One Seg television 23.2% 3. Music playback 20.0% 4. Infra-red transmission 16.6% 5. FeLiCa, Osaifu Keitai, electronic cash 14.0%
Notice how infrared beats Bluetooth hands down, and WLAN is not popular at all. GPS is bubbling strongly under at number seven, but what I find interesting is the popularity of smart card services and electronic cash. The Japanese market has been enjoying cell phones with embedded smart cards for a couple of years now, and you can already do a lot of things from paying a subway trip or at the local grocery store to reserving seats in a train... It's great to see that they've gained consumer acceptance so fast.
It's also interesting to see that mobile TV is a big hit. No wonder really, you need to keep yourself entertained on those long subway trips... Which also explains the memory card and the music playback. In fact, it's not a big surprise that the most wanted features are the ones which relate to the daily life, which, for many people, consists of work, home, and the trips between. Which, in Japan, can be very long and boring. Now if I could figure out why infrared is so popular... Synchronization? Backups?
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|"Main_blogentry_300507_1" last changed on 30-May-2007 14:38:13 EEST by JanneJalkanen.|