DRM not really that bad for consumers?
David Robinson has an interesting tidbit of information. Supposedly, the new Microsoft music store (Zune) will scan user's iTunes library, and buy all the iTunes-purchased music from the MS store at Microsoft's expense. Simply speaking this means that the DRM lock-in value has vanished for Apple, since it will be trivial to start using MS's store instead. You lose no music.
What are the lessons here? Personally, I feel like I underestimated the power of the market to solve the possible problems raised by DRM. It appears that the “lock in” phenomenon creates a powerful incentive for competitors to invest heavily in acquiring new users, even to the point of buying them out.
And, of course, since it does not delete the original, you will end up with two copies of the same music (except with different DRM). This makes the life of the consumer easier, since they don't have to be reliant on a single music provider any more. I would not be surprised if a similar deal became suddenly available from Apple.
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|"Main_blogentry_260706_1" last changed on 26-Jul-2006 13:19:08 EEST by JanneJalkanen.|