Apples ain't too green, says Greenpeace

Greenpeace has published their new Guide to green electronics. Nothing much new here; I'm glad to see that Nokia is doing pretty well. But I am disappointed to see Motorola and Apple scraping the (dirty) mud. Apple scores 2.7 out of 10, well below the average. The commentary is pretty devastating:

"For a company that claims to lead on product design, Apple scores badly on almost all criteria. The company fails to embrace the precautionary principle, withholds its full list of regulated substances and provides no timelines for eliminating toxic polyvinyl chloride (PVC) and no commitment to phasing out all uses of brominated flame retardants (BFRs). Apple performs poorly on product take back and recycling, with the exception of reporting on the amounts of its electronic waste recycled."

This is no way to conduct long-term business. Apple has and is constantly building a very strong brand, and as we all know, brands can come and go in a wink. Maybe they'll get away with this for a while, but I hope not. If you're an Apple user, you should go and tell them what you think about their policies. Hopefully they hear their users. Assuming, that is, that the users care.

(Thanks to Jarno for finding this.)

Update: Just out of interest I submitted this story to Slashdot, Macrumors and I also dugg it. Slashdot rejected it, Macrumors is saying nothing, and there are incredible No InterWiki reference defined in properties for Wiki called '12 diggshttp'!)... At least The Unofficial Apple Weblog is covering the story.



Comments

Did you actually call them up? I looked for an email form but didn't find one, and I didn't feel like talking to an actual person. I wonder if I'm weird.

--AlexSchroeder, 29-Aug-2006

I found one email form, but I'm not sure whether it was the right one. But assuming they're not totally incompetent idiots, they should be able to forward it to someone.

--JanneJalkanen, 01-Sep-2006


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