Lordi fans mob mags

The new Eurovision hero, Lordi, has triggered another case of mob justice: A Finnish trash/celeb magazine "7 päivää" has published the picture of Mr. Lordi, Tomi Putaansuu, without his mask, against his explicit wishes.

Within a few hours, the discussion forum was filled with angry messages, to the point of nearly crashing the server (seems to be working now). A petition condemning the actions is filling rapidly, with 13676 names within six hours (and it's growing fast). The editor of the magazine says: "well, it was published before, so there is no harm."

Apparently, people think differently. Even the petition page is creaking under the load, and Seiska has removed the names and email addresses of their staff from their web pages (hey, you should be willing to stand behind your words, you creepy cowards. Well, I'm sure the Google cache and Archive.org copies have alread been posted everywhere.)

In addition, Hämeen Sanomat also published the unmasked image of Lordi, and their discussion forums are also being bombarded with angry messages from people saying they are going to cancel their subscription. The editor says (scroll down in the thread): "Hey, it's just entertainment."

Maybe it is. But still, people are feeling pretty strongly about it. So strongly that they're demanding that the names and addresses and faces of the journalists be brought forward, too.

The internet crowd is capable of reacting extremely fast, far faster than before, because they don't need to move physically to one place to demonstrate. This makes them very dangerous, too, because an angry crowd becomes a lynching mob pretty easily, if someone knows how to play them right (proven most recently by the Muhammad pictures affair).

What's the difference between a guy who does not want his face to be shown in public, and a dead prophet? At least the Finnish fans aren't storming the UK embassy, killing everyone with an UK passport, and demanding an apology from Tony Blair, just because The Sun published the same pictures on their front page.

After all, it's just entertainment.

Addition: This is the best case of wannabe hackers I've seen in a while:

"Seiska's IP address is It is in Espoo. Attach lightly first, let's co-ordinate some further actions."

"Co-ordinate where"?


So, you wonderful misfits figured out where seiska.fi is (which is trivial, even for a rhesus monkey), and now you want to talk about attacking it on a public forum hosted on the same frigging server you're going to attack? Good luck there. And remember, your own IP addresses are stored by seiska now :-D

Update: The petition mentioned above has gathered 124929 names now. This is an insane amount of people, and should worry any editor.

Update, Friday 26th: Seiska apologizes publicly, after they have started to lose advertisers. Pirkka writes really well on the subject: "Seiska showed what they think of their readers: they're rumour-hungry vultures, who take any scandal they can get. And a surprisingly large amount of people told them that they do not want to belong to that group." (translation mine). There is also a nonviolent campaign of "turn the mag upside down".


It seems that Seiska's forum administrators are a bit worried already: now there's the following text on the main discussions page.

"HUOM! Asiattomista viesteistä

Seiskan keskustelut on tarkoitettu avoimelle keskustelulle, joihin palvelunestohyökkäykseen yllyttävät viestit ja puhelinnumerot eivät kuulu. Tarvittaessa poistamme asiattomat viestit ja laittomuuksiin puututaan. Jatkuvasta viestin jättämisestä voi joutua oikeudelliseen vastuuseen, jos sen katsotaan häiritsevän tietoliikennettä. Toistuvasta häiriköinnistä seuraa IP-osoitteen jäljitys."

--Asm, 24-May-2006

In an unsurprising turn of events, Hämeen Sanomat has removed the thread you link to.

--komu, 25-May-2006

Hmmm... The link still works for me. Perhaps it was just a glitch?

--JanneJalkanen, 25-May-2006

Aamulehti also published an image of German Bild-magazine with unmasked mr. Lordi in it.

I noticed this when finding a magazine from a train, so I promptly tore the image away before leaving the paper to the next passenger.

- M

--Markus, 25-May-2006

I noticewd while grocery shopping that the "Turn Seiska upside down" - campaign has reached out peaceful suburb. A friend reported that some kiosks had removed the issue from public view; only to be obtained by requesting a copy from the salesperson.

--Tuija, 27-May-2006

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"Main_blogentry_240506_1" last changed on 26-May-2006 20:50:18 EEST by JanneJalkanen.