Scent of a blogger

This is not a joke, apparently: Calvin Klein is launching a new scent for bloggers, myspaceweirdos, wikimaniacs, instant messengers, etc. New York Times writes:

“We have envisioned this as the first fragrance for the technosexual generation,” said Mr. Murry, using a term the company made up to describe its intended audience of thumb-texting young people whose romantic lives are defined in part by the casual hookup.

Last year, the company went so far as to trademark “technosexual,” anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.”

Which may turn off its intended audience by the tens of thousands.

"Her texts turn him on?" Yeah, wankers are always a good target audience for a new perfume. Gotta cover that smell somehow...

(Via Valleyvag.)


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"Main_blogentry_110307_1" last changed on 11-Mar-2007 18:51:39 EET by JanneJalkanen.
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