Tired of Wow
No, I'm not yet tired of World of Warcraft, though that was my immediate association when I read Niko's great post about wow. He has good points: "WOW" without substance is, well, short-lived.
I think that everything needs a bit of "wow" in order to work, because that's the crucial element in getting people to use your thing. But still, you need real beef. It's gotta look good, taste good and be nourishing.
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