Business blogging going up in Finland?
Maybe 2006 will be the year of business blogging in Finland - and I don't mean in advertising. There's a new portal called yritysblogit.fi, which at the moment seems pretty scarce. I am not quite sure what they're after - and certainly they're trying to leverage this "buy 100 pixels from us" meme - but the fact is that different kinds of aggregation/portal services will be in the future more and more necessary. We have great tools for authoring blogs, but frankly, many of the tools used for reading blogs are not as good as they could be. For example, blogilista.fi does not really support reading of blogs, and instead serves as a better bookmarking service that can tell you if something has happened.
However, portals are a fidgety thing. It's kinda like building a phone book: easy to collect initially, but a pain to maintain, and probably not a great business. Good business perhaps, but not great. I'm not expecting much from this one.
The bigger question is: when will the first professional blogging network in Finland start? By that I mean people who actually get paid to blog, and someone is then assuming editorial responsibility over the network - yes, a sort of an online magazine of blogs. Someone would take care of sales of advertisements, promotion and paying the bloggers, and the bloggers would write. I could immediately think of several bloggers whose blogs could be transferred under an blogging network umbrella...
Businesses blogging is good. But where's the business in blogging?
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|"Main_blogentry_200306_1" last changed on 20-Mar-2006 16:31:48 EET by JanneJalkanen.|