The Butt Ugly Weblog

Notes from Kenneth Hite's speech

Just some quick jots (mobile keypad):

• Roleplaying market is 20-40 Million dollars (very tiny
• Only viable model in future is small press printing (get books to bookstores, not gaming stores), but it's a hard road
• gaming stores are dying out.
• Electronic sales (pdf) market is already 10%, growing
• microtargeting, 1000 customers is enough, but you must know them
• print-on-demand is pretty darned good, and getting better
• the ones who realize change first win, no matter how crummy your other production values might be (example: chaosium)